Web Design, Web Development, Search Marketing

‘Industry News’

Domainer Script: More Than Just a Domain Name Sales Script

• Category: Industry News, Press

FOR IMMEDIATE RELEASE

Domain investors, resellers, and developers (aka domainers) now have a robust and professional tool to promote their domain portfolios for sale, lease or rent. To meet the demands of a maturing domain resale market, TCK Media (www.tckmedia.com), a Toronto-based Web development company, has just released version 1.2 of their leading domain marketing tool, [...]







comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2008

• Category: Industry News

comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2008
Summer Travel Season Sparks Increases in Several Travel Categories
Gaming, Movies and Lotto Sites Also Gain

RESTON, VA,  July 21, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top [...]







Local Search Drives Offline Purchases

• Category: Industry News

Consider these statistics:

As much as $500 billion in offline purchases was influenced by the internet in 2007 (eMarketer)
89% of consumers making in-store purchases in key categories have conducted research online (BIGResearch)
82% of people using local search sites followed up with an offline action, e.g. in-store visit, phone call (TMP Directional Marketing)







90 Percent of Traffic Comes from the First SERP

• Category: Industry News

More than 90 percent of all search referrals are from the first search engine results page (SERP). If your website doesn’t rank for relevant terms on page one, you might as well be invisible.







Presidential Race Success Tied to Adwords Pay Per Click Campaigns

• Category: Industry News

More than any previous election, search advertising will influence the vote of the presidential election. Google, in its ever-present planning for the future, planned for this shift when it employed Peter Greenberger as part of its sales team. Greenberger’s job is to convince candidates that advertising on Google search is essential to political success.







March 2008 Internet Traffic Stats

• Category: Industry News

Nielsen Online released intelligence data on US Internet traffic in March 2008.
Highlights include top 10 online brands and audience profile.







Search Engines Are the Most Cost-Effective Means of Lead Generation

• Category: Industry News

Search Engines are the most cost effective way to generate new leads to a business. The following chart compares average costs per lead of mainstream lead-generating marketing methods.