RESTON, VA,  July 21, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for June 2008 based on data from the comScore Media Metrix service.  Content categories showing gains in June were heavily leisure-oriented, including online gaming, travel, entertainment – movies and lotto/sweepstakes. But category gains were modest in a month in which the total number of Internet users decreased slightly and time spent online per user declined 4 percent.

“With school letting out in June, Americans have begun to enjoy their summer vacations and appear to be spending less time online and more time basking in the sun,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “And when they are online, they spend more time engaged in leisure-related activities, whether it’s playing games online, checking out reviews for this year’s summer blockbusters, or gearing up for their summer travel.”

Summer Travel Season

The online car rental category was the top-gaining in June, growing 4 percent to 6.5 million visitors. Enterprise Rent-A-Car Company led the category with 3.4 million visitors, followed by Avis Budget Group with 2.6 million visitors. Significant gainers in the category included Dollar Thrifty Automotive Group Inc. (up 39 percent to 1.1 million visitors), CarRentals.com (up 42 percent to 892,000 visitors), and Advantage.com (up 39 percent to 214,000 visitors).

The travel – ground/cruise category ranked as the third fastest-growing category in June, growing 3 percent to 11.5 million visitors. Amtrak led the category with 2.7 million visitors (up 11 percent), followed by VacationsToGo.com with 2.2 million visitors (up 14 percent), and Greyhound Lines with 1.6 million visitors (up 26 percent). The gains in ground travel lines like Amtrak and Greyhound may reflect Americans’ attempts to save on summer travel by avoiding the increasing costs of air travel and long car trips due to rising gas prices.

Summer Blockbusters Drive Traffic to Movie Sites

Several summer blockbusters reached theaters in June, driving a 2-percent gain to the entertainment – movies category. IMDB.com (Internet Movie Data Base) led the category with 20.8 million visitors, followed by Moviefone (15.6 million visitors) and Yahoo! Movies (15.2 million visitors). Interest in Disney’s summer blockbuster Wall-E drove a 24-percent gain to Disney Movies (4.7 million visitors), while the release of Kung Fu Panda resulted in a 182-percent gain to DreamWorks SKG (1.4 million visitors).

More Gaming Online When School’s Out

Online gaming typically increases during the summer months with kids out of school, and the category was among the ten fastest-gaining this month with more than 94 million visitors. The category was led by Yahoo! Games with 17 million visitors, followed by EA Online (13.8 million visitors) and Disney Games (12.8 million).

Top 50 Properties

Google Sites maintained its #1 position in the Top Properties ranking, reaching 140.2 million Americans in June, narrowly edging out Yahoo! Sites with 140.1 million, while Microsoft Sites ranked third with 119.7 million visitors. Apple Inc. moved up two positions to #10 as consumers swooned over the next generation Apple iPhone, which was announced in June. Disney Online and Adobe Sites each gained four spots to numbers 21 and 22, respectively.

Top 50 Ad Focus Ranking
Platform-A led the Ad Focus ranking in June, reaching 90 percent of the nearly 190 million Americans online, followed by Yahoo! Network (83 percent reach), Google Ad Network (81 percent reach), and Specific Media (78 percent reach).

TABLE 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) June 2008 vs. May 2008 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix
	Total Unique Visitors (000)
	May-08	Jun-08	% Change	Rank by Unique Visitors
Total Internet : Total Audience	190,858	189,873	-1	N/A
GSN - Game Show Network	910	4,627	409	235
YOURDEGREE.COM	1,935	5,013	159	208
International Data Group	3,820	6,961	82	145
World Wrestling Entertainment (WWE)	3,983	6,759	70	152
EPRIZE.NET	4,160	6,370	53	165
Buzznet	5,427	6,920	28	147
Dow Jones & Company	6,613	8,304	26	124
Spill Group	4,345	5,311	22	196
PCH.COM	6,876	8,403	22	123
MANIATV.COM	3,809	4,550	19	236

*Ranking based on the top 250 properties in June 2008

TABLE 2

comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.) June 2008 vs. May 2008 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix
	Total Unique Visitors (000)
	May-08	Jun-08	% Change
Total Internet : Total Audience	190,858	189,873	-1
Car Rental	6,261	6,504	4
Fragrances/Cosmetics	19,205	19,713	3
Travel - Ground/Cruise	11,193	11,484	3
Coupons	24,508	25,037	2
Lotto/Sweepstakes	29,293	29,800	2
Entertainment - Movies	69,666	70,751	2
Family	68,159	68,896	1
Games	93,158	94,127	1
Online Trading	11,961	12,079	1
Hotels/Resorts	31,982	32,282	1

TABLE 3

comScore Top 50 Properties (U.S.)
June 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank	Property	Unique Visitors (000)		Rank	Property	Unique Visitors (000)
	Total Internet : Total Audience	189,873
1	Google Sites	140,163		26	AT&T, Inc.	28,009
2	Yahoo! Sites	140,080		27	Target Corporation	27,978
3	Microsoft Sites	119,677		28	Comcast Corporation	27,519
4	AOL LLC	110,841		29	Yellowpages.com Network	25,685
5	Fox Interactive Media	85,998		30	Expedia Inc	24,481
6	eBay	72,972		31	Photobucket.com LLC	24,329
7	Amazon Sites	57,002		32	United Online, Inc	23,409
8	Wikipedia Sites	53,337		33	Bank of America	23,185
9	Ask Network	51,646		34	CareerBuilder LLC	22,033
10	Apple Inc.	45,396		35	Shopzilla.com Sites	21,425
11	Viacom Digital	45,053		36	Demand Media	21,028
12	Turner Network	43,515		37	CBS Corporation	20,867
13	New York Times Digital	42,373		38	ESPN	20,601
14	Glam Media	40,775		39	Gannett Sites	20,019
15	FACEBOOK.COM	37,375		40	Monster Worldwide	19,942
16	Weather Channel, The	34,963		41	Real.com Network	19,751
17	CNET Networks	32,822		42	WhitePages	19,196
18	craigslist, inc.	31,870		43	WordPress	18,899
19	Wal-Mart	30,398		44	Cox Enterprises Inc.	18,208
20	Superpages.com Network	30,155		45	WorldNow - ABC Owned Sites	18,128
21	Disney Online	30,012		46	WebMD Health	17,891
22	Adobe Sites	29,378