Nielsen Online released intelligence data on US Internet traffic in March 2008.

Highlights include top 10 online brands and audience profile.

Top 10 visited online brands:

1. Google (no surprise)

2. Yahoo!

3. Microsoft

4. MSN/Windows Live

5. AOL Media Network

6. YouTube

7. Fox Interactive Media

8. eBay

9. Wikipedia

10. Apple

Average U.S. Internet Usage, Combined Home & Work
Month of March 2008
Sessions/Visits per Person 60
Domains Visited per Person 105
Web Pages per Person 2,437
Duration of a Web Page Viewed 0:00:52
PC Time per Person 19:42:28

Women Outnumber Men Online

This report also showed that more women were online in March 2008 than men. 51.35% of Internet users were female as opposed to 48.65% males.

Audience Profile:

% of Internet Users (by sex and age group)

Male 48.65

Female 51.35

2 - 11 9.25

12 - 17 10.62

18 - 24 7.82

25 - 34 13.04

35 - 49 26.31

55+ 22.74

65+ 9.6

This report is very revealing in that it shows that an online marketing plan must include catering to women and that the biggest age bracket online is 35-49 years of age. It is also noteworthy that older audience is growing as well.

Path to the report: http://www.nielsen-netratings.com/pr/pr_080414.pdf

About Nielsen Online:
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent
measurement and analysis of online audiences, advertising, video, consumer-generated media, word
of mouth, commerce and consumer behavior, and includes products previously marketed under the
Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products
and services, Nielsen Online enables clients to make informed business decisions regarding their
Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com