Consider these statistics:

As much as $500 billion in offline purchases was influenced by the internet in 2007 (eMarketer)
89% of consumers making in-store purchases in key categories have conducted research online (BIGResearch)
82% of people using local search sites followed up with an offline action, e.g. in-store visit, phone call (TMP Directional Marketing)

More than 90 percent of all search referrals are from the first search engine results page (SERP). If your website doesn’t rank for relevant terms on page one, you might as well be invisible.

TCK Media was contracted to perform SEO on one of the nation’s top paralegal traffic ticket services. After performing a site overhaul and optimizing all key pages on the site, TCK Media went into their arsenal of offsite tools. Result was that in a few short months the client’s Web site reached to first page [...]