Content marketing is one of the most important aspects of search marketing. Content tells a story. Content answers problems. Content connects with visitors. In a world saturated with sales pitches, many people have turned off their ears to what sounds to them as another sales pitch. However, when compelling content is placed before them that addresses their interests or solves a problem, this is a strong motivator to click-through. Content is one of the best ways to get visitors through the door, so to speak, and keep them engaged.
Content marketing is used by companies all over the world. Large corporations use it such as Microsoft, Coca Cola, Apple, Cisco Systems, Adidas, and many others. It is also used by small businesses and one-person shops around the globe. Why? Because it works. And it can work for you.
Content includes written articles, infographics, photos and other images, videos, audio, online tools, ebooks, apps, and other downloads, etc. At TCK Media, our content marketing services will keep your prospective customers engaged beyond the first visit and ready to contact you when it is time to make a purchasing decision.
Our content marketing services include:
- industry research for audience interests, habits, needs, etc.
- recommended strategy
- content development
- content distribution
- training and consultation
Content marketing is the art of communicating with prospective customers without selling to them. It is the essence of building customer relationships. It builds value of your company in the mind of your prospects because you are giving something of value to them, information they can act upon or in some way benefit from. It is non-invasive, non-interruption marketing. The idea is that if we, as a business, provide something of value to the customer without selling, they will reward us by doing business with us when decision time comes.
At TCK Media, our content marketing services are highly customized to each individual client and their industry. Pricing is flexible and negotiable.
