Search Marketing services at TCK Media cover the full scope of skills, methods, and vehicles to get our clients out in front of their competitors. This includes both organic search, or SEO, and paid search, or PPC.

SEO = Search Engine Optimization

SEO deals strictly with organic search engine results. This the area of the search engine results pages that is filled with FREE website listings. The websites listed first are the ones that the search engines deem as most relevant and authoritative for the search query entered by the user. As a result, the search engine gives a better rank to those sites. You have probably heard of search ranking. That is what that term is referring to. At TCK Media, we help our clients’ websites rank above their competitors by ensuring that their sites are more relevant and more authoritative.

PPC = Pay Per Click

Search engines and social media sites offer paid advertising placement that is based on payment per each click. Advertisers bid for keywords so that their paid ads appear whenever a user enters the keyword as part of her or his query. The search engine then processes the query, the bid amount, the ad, and the relevance of the website in order to determine what position the ad will be in the search results page. This process involves setting up the PPC campaigns, creating the ads, ensuring that the landing pages are properly optimized, and tweaking the campaigns as click-through and search query data becomes available.

At TCK Media, we can handle all the work of setting up and fully managing your PPC campaign to ensure optimum performance, quality click-through traffic, and best return for your marketing investment.